BRI External Perception Monitoring
Social Media Sentiment
5 platforms · Real-time monitoring · YouTube, Facebook, TikTok, Instagram, X/Twitter
Situation Assessment
Negative sentiment driven by mobile app outage on June 5. Engagement spike concentrated on Twitter/X with 3 accounts amplifying complaints. Positive sentiment strong on TikTok due to BRImo campaign.
Total Mentions
48,392
Last 7 days
Negative
18.4%
↑ -2.3% vs last week
Positive
62.1%
Risk Level
Medium
Sentiment Trend
Weekly breakdown with 2-week forecast
So What?
Negative spike on Jun 2 driven by BRImo outage. Already recovering — projected to normalize by Jun 16 if no new incidents. Watch for hidden fees thread that could create a second wave.
Top Negative Accounts by Engagement
Sorted by total engagement (likes + shares + comments)
| # | Account | Platform | Followers | Engagement | Topic | Posts | Reach |
|---|---|---|---|---|---|---|---|
| 1 | @financewatch_id | X/Twitter | 245,000 | 12,840 | BRImo app downtime | 14 | 1,280,000 |
| 2 | @konsumen_cerdas | X/Twitter | 189,000 | 9,320 | Hidden fees controversy | 9 | 890,000 |
| 3 | @bang_hadi_ | TikTok | 520,000 | 8,750 | Customer service complaint | 3 | 2,100,000 |
| 4 | @infobanking.id | 312,000 | 7,100 | Interest rate comparison | 7 | 650,000 | |
| 5 | @duitpintar | YouTube | 890,000 | 6,480 | Loan rejection process | 2 | 1,450,000 |
| 6 | @viral_banking | X/Twitter | 95,000 | 5,920 | ATM network issues | 11 | 420,000 |
| 7 | @cerita_nasabah | 78,000 | 4,210 | Account freeze complaint | 5 | 310,000 | |
| 8 | @ojk_watch | X/Twitter | 145,000 | 3,890 | Regulatory compliance issues | 4 | 520,000 |
So What?
@financewatch_id and @viral_banking are amplifying each other's BRImo outage content on X/Twitter. Together they reached 1.7M users. @bang_hadi_ on TikTok has highest single-post reach — recommend prioritizing TikTok response.
Top Positive Accounts by Engagement
Allies and organic brand advocates
| # | Account | Platform | Followers | Engagement | Topic | Reach |
|---|---|---|---|---|---|---|
| 1 | @brimo_lovers | TikTok | 340,000 | 15,200 | BRImo QRIS cashback | 3,200,000 |
| 2 | @umkm_sukses | 210,000 | 11,400 | KUR success story | 980,000 | |
| 3 | @investasi_aman | YouTube | 670,000 | 9,800 | BRI savings product review | 1,800,000 |
| 4 | @desa_digital | 125,000 | 7,600 | BRI agent banking reach | 450,000 | |
| 5 | @fintech_daily | X/Twitter | 298,000 | 6,200 | Digital transformation praise | 720,000 |
So What?
@brimo_lovers on TikTok is organic — their BRImo QRIS cashback content outperforms BRI's own posts. Consider formal partnership. @umkm_sukses and @desa_digital are strong KUR/inclusion advocates worth nurturing.
Negative Influence Network
Node size = impact score. Lines = content amplification or cross-referencing.
So What?
BRImo Downtime is the central topic connecting the majority of negative accounts. Breaking this node (through stable app + public comms) would fragment the negative network. The @financewatch_id → @konsumen_cerdas link shows deliberate signal boosting.
Trend Forecast & Actions
Trend Forecast
Negative sentiment projected to decline by 4-6% over next 2 weeks as BRImo stabilizes. However, hidden fees topic has structural persistence — recommend proactive transparency campaign.
Recommended Actions
- 1. Deploy BRImo stability update comms within 48 hours
- 2. Launch fee transparency infographic series on Instagram/TikTok
- 3. Engage @financewatch_id through corporate comms for fact-check partnership
Threats & Mitigations
BRImo Outage Narrative Persisting
Despite fix deployed, 3 high-follower accounts continue posting about app reliability. Risk of narrative becoming "BRI apps are unreliable".
Recommended Action
Issue public post-mortem with uptime commitment. Offer affected users BRImo loyalty points.
Owner: Digital Banking + Corporate Comms
Hidden Fees Comparison Thread
@konsumen_cerdas preparing comparison thread of BRI vs competitor fees. Draft seen in replies.
Recommended Action
Preemptively publish fee comparison on official channels. Highlight total value proposition.
Owner: Product Marketing
KUR Rejection Rate Mentions
Emerging cluster of micro-enterprise accounts sharing KUR rejection stories.
Recommended Action
Monitor volume. Prepare KUR application guide content for social distribution.
Owner: Micro Banking Division